Yatsal Distributors approached Toast Design to redesign their existing homeware packaging range. The current packaging used has had a much lower sale rate then other product ranges in the Yatsal catalogue, it was Toasts job to find out what and why the current design is not selling, and what changes we could make to increase sales.
Our first impression was the logo was somewhat conflicting with the product type, the original logo design was leaning more towards a male audience with hard edges and chrome decals, the logo seemed to reflect a more 'hardware product' then homeware. It was Toast's first step to redesign and rename the existing identity, from Duramax Homeware, to Household Duramax; with the emphasis on household instead of duramax, which will help identify (in this case) the product before the company.
The client asked Toast to create a package that was "totally left field" and out of the ordinary to help pick up sales and increase shelf visibility. We decided that instead of the general top left logo with the product title underneith, to instead bring the title of the product to the side of the card, and give the text a custom Pantone silver to create a reflection, increasing the visibility under shop/store lighting, working similar to the reflection material used on council workers uniforms.
The final design created was an intelligent, bright, attractive, product relevent package, that will definantly increase sales for our client.
What were the desired goals for Household Duramax?
Create a new brand that is relevent to the product range
