Yatsal Distributors approached Toast to redesign their existing homeware packaging range which was experiencing greatly declined sales. It was our task to ascertain why the current packaging was unsuccessful and determine how we could boost sales and enhance customer perception of the product quality.
We were given great flexibility in design, and decided to bring some life to the card without tacky design choices. Each product features a hand reaching from the outside of the packaging into a circle using the item - an "in-use" shot. A few layered design elements add more life to the package, subconsciously suggesting to customers that the product is tangible, usable and gets them thinking about using it themselves.
Since products are displayed clearly through the clear packaging blister, the name is of less importance and runs vertically to garner attention
The final design is an intelligent, bright, attractive package, that so far has provided an increase in sales.
What were the desired goals for Household Duramax?
Create a new brand that is relevant to the product range
